A logo is a symbol that helps to represent or identify a particular business, organization or individual. A logo plays a key role in “branding.”
Did you notice that I said “individual?” Do you have a logo? If not, why not?
Creating your own, personal logo is not just crafting a design, but it is an exercise in probing who you are, how you identify, what you would like others to see in you, and perhaps peeling away a few layers to find core values, purpose and preferences.
After developing this website in 2014, I waited to work with a professional to design a logo. I’m glad I waited. This is not something to do frivolously or hurriedly. And, most likely, it is not something to do only once.
With a few simple lines, colors or words, one must snapshot a profession, service, career, qualifications, or even a belief system. Good grief! While a logo might characterize services available, it equally suggests more intrinsic values and personality.
Let me use my own new logo as an example. While I chose to work with a professional designer, it was also significant that she is a friend who knows me – my work and enthusiasm. What I thought would be a quick and easy exercise (since I had done plenty of groundwork prior to our first meeting), turned into months of give and take, trial and error, introspection and expression.
Professionally I have altered my course. Yes, I am still a dedicated Personal Trainer working with individuals and small groups. Yes, I have untold hours of continuing education and training in many aspects of fitness, sports performance and rehabilitation. And while I am still passionate about cycling, I am no longer teaching multiple Spinning® classes per week or spending hours and indeed days on the road riding and training.
My life has taken a turn that perhaps is more a continuum, bringing me back full circle to my early days. As a 13 year old, I began a series of 3 summers on scholarship at Jacob’s Pillow Dance Festival in Lee, Massachusetts. (I went on to have a long and successful classical dance career performing and later teaching.) When I began the study of yoga in January 2015, I attended an eye-opening workshop, Yoga for Athletes, with Sage Rountree, at Kripalu – just a stone’s throw from Jacob’s Pillow. Full circle?
In any event, I am now a dedicated Yoga practitioner, thrilled to be a student, and, with my RYT 200 completed, am on my way to 500 hours. I am also eager to share what I am learning, to enrich the work that I do with my clients and classes, and perhaps more. I am also passionate about family, Vermont, the outdoors, and well-being in its broadest sense.
Therefore my logo embodies more than a superficial business. Hopefully this one small design suggests life, health and wholeness as organic – to be lived, loved and savored.
The central design suggests an athletic body in a yoga pose that is part of the Dancing Warrior sequence, a composite of strength and grace. The mountain is Camel’s Hump, Central Vermont’s well-loved and well-hiked mountain.
The rings represent miles of cycling as well as full circles or life’s spirals. The colors? Spring green is all about newness, freshness, birth, curiosity and possibilities. Shades of blue touch on the spiritual. And orange? Orange, of course, is all about fun: laughter, playfulness, the ability to let go, be spontaneous, recognize happiness, honor joy.
It is quite possible that when I look at this logo, only I know what brought this design into being. That’s ok. It works.
What about you? You may well have a professional or business logo with which you work day in and day out. But what about yourself? Given the opportunity, how would you design a logo for yourself? What would you like to put out there for others to see? What would your logo say about you? Are you willing to expose yourself, to share, to relate, to touch?
Designing a logo can be fun/meaningful; frivolous/intense; disturbing/satisfying….
“Given the opportunity?” Well, why not? Maybe it will be just for you, tucked away in a journal or the wallpaper on your computer screen. But I suggest that the process of conceiving a personal logo is an act of self-awareness, identification and perhaps meeting yourself as others might meet you. Go ahead. Take the “opportunity” and have a go at it. What have you got to lose?